This page explains what personal information I collect when you visit this website, send an enquiry or book a shoot, why I need it, and what you can ask me to do with it. I've tried to keep it short and in plain English.

Who I am

I'm William Craig, a photographer trading as Williams Imaging, based in Morecambe, Lancashire. I decide how your information is used, which makes me the "controller" under UK data protection law. If you have any questions, email me at billy@williamsimaging.co.uk or call 07368 604432.

What I collect

  • When you get in touch: your name, email address, phone number if you give it, and whatever you tell me about the shoot.
  • When you book: the details needed to plan and invoice the shoot, such as your address or business name, and the photographs I take of you, your pets or your products.
  • When you browse: if you accept analytics cookies, anonymous information about which pages you visit and how you found the site. My web host also keeps short-lived technical logs, such as IP addresses, to keep the site secure.

Why I use it

  • To reply to your enquiry and send a quote. This is in both our legitimate interests, and is a step you've asked for before a contract.
  • To plan, carry out and deliver your shoot. This is needed to fulfil our agreement.
  • To keep accounts and records. The law requires me to keep financial records.
  • To show your photos in my portfolio or on social media. I only do this with your agreement, and you can change your mind at any time. I'll then stop using them in anything new and take them down from this site.
  • To understand how the website is used. Only if you accept analytics cookies.

I never sell your information, and I don't use it for marketing unless you've asked to hear from me.

Who I share it with

I use a small number of trusted services to run the business. They only process your information on my behalf:

  • Netlify hosts this website and receives messages sent through the enquiry form.
  • Google provides my business email (Google Workspace), the fonts on this site and, only if you accept, Google Analytics.
  • Dropbox stores and delivers photo files.

Some of these companies store data in the United States. Where that happens, the transfer is covered by UK adequacy regulations or the standard contractual safeguards those companies provide. I'll also share information if the law requires me to.

How long I keep it

  • Enquiries that don't turn into a booking are deleted within 12 months.
  • Invoices and booking records are kept for six years, as HMRC requires.
  • Client photographs are kept so I can re-send them if you lose your copies. Ask me at any time and I'll delete them.

Cookies and similar storage

This site only uses what it needs to work, plus optional analytics that stay switched off unless you say yes.

  • wi-consent (stored in your browser): remembers whether you accepted or rejected analytics, so the banner doesn't keep asking. It stays until you clear your browser data.
  • wi-intro (stored for the current visit only): makes the opening animation on the home page play once per visit. It's cleared when you close the tab.
  • _ga and _ga_* (Google Analytics cookies, optional): count visits and show which pages are popular. They're only set if you accept, and last up to two years.

The fonts are loaded from Google Fonts, which means your browser connects to Google's servers and shares your IP address with them. No cookies are set for this.

You can change your choice at any time:

Your rights

You can ask me to:

  • send you a copy of the information I hold about you
  • correct anything that's wrong
  • delete your information, or stop or limit how I use it
  • send your information to you or someone else in a portable format
  • withdraw any consent you've given, such as for analytics or portfolio use

Email me to make a request. It's free, and I'll reply within one month. Some records, such as invoices, I may have to keep for legal reasons. If so, I'll explain why.

Complaints

If you're unhappy with how I've handled your information, please tell me first so I can put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

Changes to this policy

If I change how I use personal information, I'll update this page and the date at the top.